marketing Archive

Travel marketing loves the clean lie. A single logo, stamped across continents, promises predictability. Predictability sounds soothing to tired brains. Predictability also turns a living place into a laminated menu. Local tours reject that bargain. They don’t sell a “product” so much as a relationship with streets, weather, gossip, saints, soccer teams, old grudges, new

One of the factors you consider in deciding whether or not you will visit a place is how popular it is. You can’t be faulted for it. If these places were popular, they might possess qualities that people like. However, it doesn’t mean you must visit these places or include them on your bucket list.